finding the
optimal menu mix

TURF Analysis identifies the number of users reached by a menu item and how often they are reached. It also determines the maximum number of unduplicated consumers who will find their menu items and identifies the menu items that add incremental appeal. Additionally, the analysis shows the incremental value contributed by each possible menu item. The bottom line – TURF analysis determines the optimal mix of menu items.

Online survey research design

Menu items rated on 2-4 dimensions

Category users - 500 interviews

General users - 500 interviews

55 years of market research experience