Engineering 2017-11-21T15:48:36+00:00



In the modern marketplace, it’s not enough to get a customer’s attention; you need to be able to focus that attention to drive results.

dinetec’s suite of consumer insight tools can help you achieve focused attention without the noise. Whether you want to drive focus to specific menu items or POP in the restaurant, we can help you better gauge guest attention points and leverage that data to drive results. Our goal is to predict performance while the paper is still white.

SEE IT – ever wonder if your guest is focusing on the right items to drive ROI? At dinetec, we understand the importance of placement and the impact it has on the viewer and your objectives. SEE IT maps your designs and will help you determine the best position for copy and photos. Our team works with you to create a personalized eye tracking study for your brand that will help to ensure the performance of the menu.

LIKE IT – now that you have everyone’s attention, it’s important to make sure the guest will like what you’re featuring.

Our tool gives you access to demographic data and tracks the percentage of viewers that respond to a feature image.

DESIGN IT – our team of experts combines analytical insights with design enhancements to create menus that positively impact the choices made by the guest.

Learning to Focus Visual Attention

At dinetec, we are always looking to deliver new technologies that create positive market results. Today, it is more important than ever to be able to focus and track the consumers’ attention. Understanding what your customer notices in real time allows you to enhance not only print layouts, such as menus but environments too. Is your POP placed in the right spot in the restaurant? Does the menu drive the right combination of preference and margin? The newest version of SEE IT allows you to leverage the latest in visual attention tracking software solutions. SEE IT provides you visual focus and tracking data in actual time. You will be able to view results as your marketing materials are being viewed.